B1 Moving screen

Advertising in pharmacies using a Moving Screen media

• Advertising media are located in places where the target group already stays
• Provided the best position in terms of public visibility and length of contact with the advertising message
• With modern design thay decorate the area where are positioned and are not aggressive as other media
• Because 95% of people go to pharmacy
• Because 85% of people read advertising messages on posters in pharmacy shops
• Because 70% of people consider advertisements in pharmacies interesting
• Because 64% of people believe advertisements in pharmacy shops provide useful information just when they need them, more so than advertisements in any other medium
• Because they provide maximum reach per eligible costs
• Because the audience (a person/patient) is at the point of sale and can get immediate additional info from a qualified person (pharmacist)
• Affect the viewer in a special psychological moment (health problems, morning freshness when you come to work, thinking about purchasing and quality leisure time spent at the time of returning home …)

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